DEŚ

Design and product development for DEŚ, merging Desi tradition and Scandinavian minimalism.

Design and product development for DEŚ, merging Desi tradition and Scandinavian minimalism.

Services

Design

Product Development

Client

DEŚ

Location

Oslo, Norway

Year

2022

Credits

Aon Raza Naqvi
Creative director

Emil Ringheim
Designer & Garment Developer

Pegah Afifi
Assistant Designer & Pattern Maker

Zander A.H. Håkonsen
Design assistant

Emma Sukalic
Photographer

Talent:
Mina Rodahl
Missam Naqvi
Pamila Kaur
Daniel Knife

Info

DES is a community-based project. Each collection is a meeting point between different experiences, expressions and backgrounds a living story of identity and creativity. The shalwar kameez is a traditional South and Central Asian garment, known for its timeless elegance. Introduced by Muslim communities in the 13th century, it became particularly popular in the Punjab region. The shalwar is wide at the waist and narrow at the ankles, while the kameez a long tunic allows freedom of movement. Together with Aon, founder of Des I helped DES design and develop their first collection.

More projects