Demba Oslo

Demba needed a rebrand to establish a stronger market presence ahead of the brand's debut at Oslo Fashion Week. I aimed to bridge the brand's Scandinavian minimalism with its West African heritage. I explored multiple design directions through workshops, mood boards and iterations, ensuring the final concept aligned with the brand's values and together with photographer Emma Sukalic directed an editorial to set the course for the future of the brand. The icon blends the “O” from Oslo and the “D” from Demba into a single form, inspired by the round, open shape of the melting pot used in the silver casting process. Its lines echo the streets of Bakau, Gambia—home to the founder’s childhood and the brand’s workshop—capturing a sense of place, process, and personal history in one mark. The icon combines the “O” in Oslo and the “D” in Demba, drawing inspiration from the circular shape of the melting pot used in the silver casting process—where silver reaches its melting point.